Audrey Kramm
Creative Coordinator + Graphic Designer
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Palette Naturals

Palette Naturals is well aware of what is missing in the fragrance industry. The brand is all about ingredients transparency, an idea that is not commonly associated with “perfumery”. Created by olfactive family, the collection expands the naturals palette available to formulators, chemists, contract fillers, beauty entrepreneurs / executives, and of course, perfumers.

My Contributions // logo design, label design, photography direction, brand guidelines, web design, print deliverables, minimal trade-show booth design.

 “  Audrey serendipitously arrived in my studio upon the recommendation of a friend; and hiring her has become one of the single best decisions I’ve done for my business to date.    A detail-oriented go-getter, Audrey understood my vision and proceeded to collaborate with me to bring it to life. I continue to appreciate her willingness to learn, her focused problem solving and her fresh delight in light of new challenges.    Her resume may say Graphic Design, Visual Branding, and Passionate Collaboration, but in truth she amplifies then projects your vision, so you can do what you love.     She is a get-it-done kind of gal who is going far in her career and life.  Count yourself lucky if you can get in her schedule and become one of her clients.”  - Miriam Vareldzis, CEO & Founder of Palette Naturals

“ Audrey serendipitously arrived in my studio upon the recommendation of a friend; and hiring her has become one of the single best decisions I’ve done for my business to date.
A detail-oriented go-getter, Audrey understood my vision and proceeded to collaborate with me to bring it to life. I continue to appreciate her willingness to learn, her focused problem solving and her fresh delight in light of new challenges.
Her resume may say Graphic Design, Visual Branding, and Passionate Collaboration, but in truth she amplifies then projects your vision, so you can do what you love.
She is a get-it-done kind of gal who is going far in her career and life.
Count yourself lucky if you can get in her schedule and become one of her clients.”

- Miriam Vareldzis, CEO & Founder of Palette Naturals

 Logo Design Concept// clean, modern, fresh, simple. The flower is re-created from a smaller element of Miriam’s other company-  40notes Perfumery  bringing together her love for fragrance.

Logo Design Concept// clean, modern, fresh, simple.
The flower is re-created from a smaller element of Miriam’s other company- 40notes Perfumery bringing together her love for fragrance.

 Label Design // each blending accord has its own color band along the edges.

Label Design // each blending accord has its own color band along the edges.

 Web Design // built from scratch on WIX following brand guidelines. This site branches out from a standard blending accord site being modern and easy to navigate for all.  Click here to view in person!

Web Design // built from scratch on WIX following brand guidelines. This site branches out from a standard blending accord site being modern and easy to navigate for all. Click here to view in person!